วันอาทิตย์ที่ 16 มกราคม พ.ศ. 2554

Commercial Songwriting

What is the major difference between songs written by an amateur and a professional song writer? The gap to differentiate can be humongous as one imagines, but the reality is that all it requires is the right blend of promoting, recording and advertising. You might say an immense advertising campaign including radio and television airplay could be the reason for a musical hit and you'd more than likely be correct, or at least partly correct. All of us need to start somewhere no matter how much backing or talent we have. This usually involves getting people to:-

1) Listen to our song
2) Like our song
3) Want to hear our song again

Though this may seem like a short list, it involves painstaking labor and commitment to get people to listen to you.

Record and Publishing company executives go through a process before they can establish the band or artist in the music industry. Their job involves:-

1) Listen to all the songs
2) See a market for those songs
3) See if the public like the songs
4) See if the public would like to hear the songs again

After signing a recording deal with an artist or band, Recording and Publishing company executives have to:-

1) Be interested in the target market
2) Have resources, or expect to have resources, to devote to that market either short term or long term
3) Match that with whether they see you as a short or long term investment
4) Believe that other companies are or would be interested. This doesn't hold true for all cases but it does take care of a lot of them! In order to be a successful commercial songwriter, you need to do a little ground work to prepare and pave the way for your chances of success in the music industry.

This should help to focus your efforts and clarify the direction you are going in as a songwriter and make a lasting impression on the recording and publishing company executives as well as the public.

The most important element of commercial songwriting is the "hook".

Can you survive as a commercial songwriter without a firm command of how to write a hook?...in a word NO! If some of you don't get what I'm saying, I will give a detailed explanation on the term "hook".

The "Hook" can most easily be described as that part of the song that is most memorable, usually most catchy lyrically and musically, and usually most repeated. Musically this word can be the most dynamic part of the song. It can consist of the song's title, words from the chorus or a catchy phrase which just can't be erased from the mind. The Dire Straits tune Sultans of Swing is a fine example of this technique.

Most successful commercial songwriters write hooks before they write songs. They do this because a great song is more easily born of a great hook. Writing a great commercial song based on an average hook is a near impossibility. So all you have to do is decide on the prospect of writing good meaningful songs and paying close attention to the hit songs of today. There can never be hard and fast rules for writing songs, because there are in fact none! All these points are just written to give a little foundation for would be songwriters and musicians. There will always be writers that break every possible rule and still manage to achieve commercial success. You just need to do some research on the present trend in the industry and build up on that. In essence I am saying that while many great commercial songs don't follow the rules, most do! Write your next song from the hook. Make it interesting, accessible, catchy, and memorable and you're there!




Samritha Subhash

Writer

[http://www.mediaarrow.com]

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