Looking for the right sound and company to produce that sound can be somewhat tricky, especially if this is your first run with TV or radio. While there are a number of things to look out for in terms of getting the best price with a great sounding commercial, don't let the cheap price or the "We can just put in some "free" industrial music in the background," take the lead.
The fact is, that great sounding commercials and effective commercials that really do in fact raise the bar with increased sales, are no stranger to great production work with seasoned and experienced writers. Our number one goal is to make great sounding commercials and jingles even if it costs us more in the end than originally anticipated. You don't build business on half baked productions and you won't build your business with cheaply made or in-house radio and cable made commercials. Saving a dollar almost always costs you the same dollars if not more without the increased traffic to your store front.
The number one rule when looking at broadcast media is credibility. Without the credibility you might as well throw in the towel. People like to shop and buy from companies with good reputations and they buy from who they've gotten to know first. Over 90% of consumers buy from who comes to their mind first. The next rule to follow is, consumers buy from who they've heard of first, but also with who they trust - In other words, who has driven home the credibility attribute.
Does your commercial drive home credibility? You can create credibility with credible sounding commercials. Image is everything they say and hopefully the way you do business will accommodate that image. Great sounding music with professional voice overs make the difference so much of the time that I wonder why companies will advertise on radio and TV when they throw together a cheaply made and viewed to be as cheap commercial.
Great sounding jingles and productions don't have to cost an arm and a leg. If you remember nothing else from reading this article, remember that if you want increased sales with an image that looks like number one and with a rememberable jingle that will truly put your company first in the minds of your listeners, then get your commercial done right. Get great music with great voice over and music beds and you'll be well on your way.
Mr Gauger is an accomplished TV and radio writer with too many credits to list here. You may contact the author at tgauger@reelmusicianpro.com or 615-300-5030. You may visit the author's website at http://www.reelmusicianpro.com This author works with small business to national brand names.
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